yieldmanager.net is a domain used by RightMedia which is an advertising company that is part of a network of sites, cookies, and other technologies used to track you, what you do and what you click on, as you go from site to site, surfing the Web. Over time, sites like yieldmanager.net can help make an online profile of you usually including the sites you visit, your searches, purchases, and other behavior. Your profile can then be exchanged and sold between various companies like yieldmanager.net as well as being sold to other advertisers and marketers.
More about RightMedia:
Right Media launched digital advertising's first exchange platform in the spring of 2005 and is currently the largest exchange in the industry. Our success stems from the principles we started with: transparent, fair, open and efficient. We've stayed true to these values throughout a variety of market cycles. Since Yahoo! acquired the company in 2007, we have been working to build a premium exchange with more than 160,000 active global buyers and sellers and more than 9 billion daily transactions.